This isn’t another playbook about pushing harder.
It’s about the *humans* who do the selling — and what
happens when they’re equipped to lead themselves under pressure.
about
wreyford consulting
about >
Here’s what I know for sure:
I've led multimillion-dollar teams and I've carried a quota as an IC in some of the most competitive sales cultures in the world.
I’ve seen what pressure does to smart, capable people — and what it costs when stress becomes your operating system.
I’ve seen what it does to companies when stress becomes the culture ("Wait, this isn't normal??").
I’m Jennifer Wreyford — founder of Wreyford Consulting, and former sales leader with over 20 years of real-world experience in fast-paced, high-stakes corporate sales environments.
Pushing harder doesn’t create high-performing sales teams.
It creates .
And stress burns people out — even your best ones*
(*especially your best ones!)
stress
I was burning out, big time.
The stress. The pressure. The frustration. The constant urgency.
It had all started to feel normal — even necessary.
It was wrecking my nervous system, draining my energy, and shrinking my potential. And it sure wasn’t helping my health.
When I discovered the neuroscience and biology of change, married with heart coherence and self-regulation, it all clicked:
The tension in my chest.
The sleepless nights worrying about deals. That constant stress.
It wasn’t weakness. It was biology.
And I had the power (and tools!) to change it.
That’s when I knew I had to help others to do the same.
Because that's how you transform a culture.
I discovered the principles I now teach because I needed them myself.
Today, I help organizations create sales cultures where regulation, presence, and emotional intelligence aren’t just buzzwords
— they’re built in.
Trained. Modeled. Embedded.
From the top down.
From the inside out.
About Me
I'm Jennifer
My credentials
I’ve spent over two decades in sales and leadership — including roles as a VP of Sales and as a quota-carrying rep inside one of the most competitive tech environments in the world.
I’m trained in the neuroscience of change, emotional regulation, and unconscious mind coaching — and I bring a science-backed, deeply human approach to how sales teams lead and perform.
I teach real transformation — rooted in biology, behavior,
and performance psychology.
If you’re ready to build a culture where your team leads from within —
and thrives under pressure without burning out?
Former VP of Sales and top-performing quota-carrying individual contributor
20+ Years in Corporate Sales & Leadership
Advanced training in identity-level coaching and hypnosis to rewire behavior at the unconscious level — where real change happens
Advanced Training in Unconscious Mind Coaching & Hypnosis
Strategic intervention and behavior change coaching to support emotional mastery, strong leadership, and lasting transformation.
Robbins-Madanes Life Coach Training
Applied neuroscience and heart-brain coherence tools to shift stress, build resilience, and lead with clarity under pressure.
HeartMath® Certified NeuroChangeSolutions Consultant
lets do this.
