This isn’t another playbook about pushing harder.
It’s about the *humans* who do the selling and what
happens when they’re equipped to lead themselves under pressure.
about
wreyford consulting
about >
Here’s what I know for sure:
I've built and led multimillion-dollar teams as a VP of Sales, and I've also carried quota as an IC inside one of the most competitive tech environments in the world.
I’ve seen what pressure does to smart, capable people and what it costs when stress becomes your operating system.
I’ve seen what it does to companies when stress becomes the culture ("Wait, this isn't normal??").
I’m Jennifer Wreyford, founder of Wreyford Consulting and former sales leader with over 20 years of real-world experience in fast-paced, high-stakes corporate sales environments.
Pushing harder doesn’t create high-performing sales teams.
It creates .
And stress burns people out...even your best ones*
(*especially your best ones!)
stress
I was burning out, big time.
The stress. The pressure. The frustration. The constant urgency.
It had all started to feel normal, even necessary.
It was wrecking my nervous system, draining my energy, and shrinking my potential. And it sure wasn’t helping my health.
When I discovered the neuroscience and biology of change, married with heart coherence and self-regulation, it all clicked:
The tension in my chest.
The sleepless nights worrying about deals. That constant stress.
It wasn’t weakness. It was biology.
And I had the power (and tools!) to change it.
That’s when I knew I had to help others to do the same.
Because that's how you transform a culture.
I discovered the principles I now teach because I needed them myself.
Today, I help organizations create sales cultures where regulation, presence, and emotional intelligence aren’t just buzzwords
- they’re built in.
Trained. Modeled. Embedded.
From the top down.
From the inside out.
About Me
I'm Jennifer
My credentials
I’ve spent over two decades in sales and leadership. From an IC, to a front-line manager, to a VP of sales and back again...I've lived it. I know the hidden drivers behind a truly successful sales organization, as well as what silently kills a culture (and your revenue).
I’m trained in the neuroscience of change, emotional regulation, and unconscious mind coaching and I bring a science-backed, deeply human approach to how sales teams lead and perform.
I teach real transformation - rooted in biology, behavior,
and performance psychology.
If you’re ready to build a culture where your team leads from within —
and thrives under pressure without burning out?
Former VP of Sales and top-performing quota-carrying individual contributor
20+ Years in Corporate Sales & Leadership
Advanced training in identity-level coaching and hypnosis to rewire behavior at the unconscious level — where real change happens
Advanced Training in Unconscious Mind Coaching & Hypnosis
Strategic intervention and behavior change coaching to support emotional mastery, strong leadership, and lasting transformation.
Robbins-Madanes Life Coach Training
Applied neuroscience and heart-brain coherence tools to shift stress, build resilience, and lead with clarity under pressure.
HeartMath® Certified NeuroChangeSolutions Consultant
lets do this.
